Produced by Studio Landstar Films, the video is a straightforward documentary intended for pedagogical use. It is frequently discussed or searched for today due to its clinical and uncensored approach to sex education, which was common for the era but can seem "bizarre" or controversial by modern digital standards. Overview of the Film
Controversy and Reception: Its use of explicit nudity and real sex scenes (performed by adults) for educational purposes was a bold choice that reflected Belgium’s historically liberal stance on media and the lack of a compulsory film censorship system at the time. The Changing Belgian Media Landscape in 1991 Produced by Studio Landstar Films, the video is
Televisie:
Voorlichting's efforts in 1991 had a significant impact on the entertainment and media landscape in Flanders. The organization's programs and materials reached a wide audience, contributing to a more informed and engaged public. The Changing Belgian Media Landscape in 1991 Televisie:
1991 also saw the formalization of rules regarding commercial breaks and public service announcements (PSAs). The Vlaamse Media Hoge Raad, established to oversee the newly liberalized airwaves, issued a directive that all broadcasters—public and private—must dedicate 10% of prime-time minutes to "maatschappelijk relevante inhoud" (socially relevant content). The Vlaamse Media Hoge Raad , established to
In 1991, the concept of "voorlichting" (public information/education) was undergoing a transition as media systems became more commercialized.
But the true media earthquake occurred within existing entertainment formats. The popular soap opera "Familie" dedicated a three-episode arc to a young female character acquiring condoms and negotiating their use with her partner—including a two-minute scene of the characters opening and correctly fitting a condom on a prop, shot in soft focus but unmistakably instructional. The long-running variety show "De Stratemakeropzeeshow" (aimed at children aged 8–12) aired a segment titled "Waar kom ik vandaan?" (Where Do I Come From?) that used animated sperm and egg characters—a first for Belgian children’s television. Most notoriously, the late-night talk show "Laat Show" featured a live demonstration of how to put a condom on a wooden phallus, followed by a call-in segment where a sexologist answered questions about orgasm and erectile dysfunction.