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Marketing Management by Kotler, Keller, Koshy, and Jha is a definitive South Asian adaptation integrating global marketing principles with local insights and case studies. It emphasizes a customer-centric approach, the 4P/7P framework, and strategic marketing management to create superior value in the regional context. For details on this text, visit www.mchip.net

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: A world-renowned expert on branding, he integrated deep insights into how brands are built and managed. Abraham Koshy & Mithileswar Jha