If you have ever performed a clean installation of Windows on a Lenovo laptop (ThinkPad, IdeaPad, Legion, or Yoga series), you may have noticed something peculiar after the reboot: the generic blue Windows logo or a plain text-based "Loading files" screen instead of the classic, polished Lenovo splash screen. This happens because you wiped the partition containing the Original Equipment Manufacturer (OEM) assets.
Design and Visual Characteristics
120×120 24‑bit BMP as:
| Error Symptom | Likely Cause | Solution |
|---------------|----------------|-----------|
| Black screen at POST | Incorrect color depth (e.g., 32-bit instead of 24-bit) | Re-export as 24-bit BMP, no compression |
| Logo is stretched or squashed | Wrong pixel dimensions | Verify 120x120 exactly. Use crop/resize tool |
| Flickering image | RLE compression present | Re-save as uncompressed BMP |
| "Invalid Logo" error during flash | File naming mismatch | Use exact filename required by your BIOS (LOGO.BMP, etc.) |
| White box around logo | Bad background color | Set canvas background to match BIOS background (usually black) |
| No change after flashing | Secure Boot or Fast Boot interference | Disable Fast Boot in BIOS; clear CMOS if needed | lenovo oem logo bmp 120x120
Lenovo provides a tool called "BIOS Logo Update Utility" for selected commercial systems. The Definitive Guide to the Lenovo OEM Logo:
The logo itself is more than a technical file; it is the visual signature of a company that transitioned from a small Beijing startup in 1984 to the world's leading PC vendor. Save your 120×120 24‑bit BMP as: | Error
The laptops were 50 identical Lenovo ThinkCentre M90q Tiny desktops, fresh out of the box. Marta powered one on. Sure enough — instead of the classic red Lenovo logo, there was a black rectangle, then the Windows spinning dots. Not a hardware fault, but an OEM branding gap.
FAQs