Understanding the Context: Viral Hijabers and Online Content

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With the support of her loved ones and a newfound sense of self-awareness, Aisyah decided to redefine her online presence. She began to focus on creating content that truly reflected her personality, values, and passions.

The Power of Social Media Marketing in Influencing Hijab Trends: Published in 2025, this research looks at how short videos and viral content on TikTok and Instagram are shifting the traditional meaning of the hijab into a more "relatable" and commercialized fashion statement for younger generations. Broader Context of Viral Content in Indonesia