Ben Settle's Email Players is a high-end, "paper and ink" monthly newsletter that focuses on aggressive direct-response email marketing and copywriting. While specific "1-15" bundles often refer to back-issue compilations or special training sets occasionally offered to subscribers, the core of the "Email Players" system is built on Ben's unconventional, daily-email philosophy. Core Philosophy: The "Settle Way"
Issue #15 serves as a foundational lesson in posture. It teaches that before you worry about open rates or click-through rates, you must establish the correct psychological posture. By positioning yourself as a confident, indifferent authority rather than a desperate seller, you change the dynamic of the transaction, making the prospect want to buy from you rather than you trying to sell to them.
Each issue in this series includes actionable techniques for both veteran copywriters and business owners who struggle with writing. Ben Settle Email Players 1 15 New ben settle email players 1 15 new
: A physical "paper & ink" newsletter mailed to your home. Settle argues that physical products have a higher psychological impact than "disposable" PDFs. The "Playbook" Bonus : New subscribers typically receive the Email Players Playbook
Russell Brunson (Founder of ClickFunnels) notes that Settle's daily emails are among the few he always reads. Ben Settle's Email Players is a high-end, "paper
Ben Settle’s Email Players series is a masterclass in confident, direct-response email marketing. If you’re exploring “Email Players 1–15 New” as a sequence or a shorthand for the first 15 installments of his system (or a refreshed take on them), this resource breaks down why those early plays matter, how to adapt them to today’s inbox, and which tactical and ethical choices will turn curiosity into conversion.
Based on established content from early issues and Ben’s long-standing curriculum, here is what is typically covered in the formative stages of the subscription: Learning from Ben Settle's newsletters It teaches that before you worry about open
(The bad kind. The kind who sells "get rich quick" schemes but drives a beat-up Honda.)
They treat their email list like an ATM machine. They think if they just shovel enough people into the top, cash will spit out the bottom.