The Power of Resilience: Survivor Stories and the Impact of Awareness Campaigns
Put survivor faces on massive walks, races, and consumer products.
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Humanizing the Data: Donors and lawmakers rarely move on statistics alone; they are moved by emotional, authentic human experiences. 📣 Anatomy of a Successful Awareness Campaign
- Highlight effective awareness campaigns that have used survivor stories to drive change, such as:
Blog Post Ideas
What Were You Wearing? This campaign uses survivor descriptions of their clothing at the time of an assault to challenge the myth that clothing choices cause sexual violence. You can read about this and other projects on the Indiana University of Pennsylvania website.
Best Practices for Creating Effective Awareness Campaigns